Live Event / Keynote / Large format / Experiential
We Are Chapeau
Keynotes & Events
Over the last decade Dodge EV, Apple, Meta, Google and Intel has entrusted our studio to launch nearly every iconic product from the iPod to the iPhone on the biggest stage in the world, Apple Day.
Our black confidential studio was created to support security standards for preventing and defending against the unauthorized or unintentional access to intellectual property.
From physical security (video cameras, keyfob restricted work rooms, line of sight procedures) to data security (separate secure servers, threat monitoring, and more), we have worked to create a security environment that our clients can trust.
Opening Films
Event Interstitials
Retail Wall Display Content: CG
Large Format: Bristol Meyers Squibbs
1000 Hours of interactive Content
THE CHALLENGES
Pixels: Filling 13K canvases from single graphics cards at frame rate with high-quality, interactive, graphics.
Interactivity: Programing Logic for many unique interaction modes.
Variety: Providing content to fill two space for a full calendar year, with 4 seasonal modes and 6 variations for each season.
Duration: Designing, programming, and reviewing over 50 unique 18hour timeline progressions.
THE SOLUTIONS
Pixels: Meticulously optimized Notch scenes. In-room time to implement programming techniques to lower performance overhead while maintaining visual parity.
Interactivity: Through vertical integration between art and technical teams, we were able to design and adapt the programing environment to each situation.
Variety: Developing a versatile modeling and rendering pipeline using Houdini and Notch allowed us to create unique results while maintaining consistent pipeline
Duration: Developing custom tooling and Pixera API interfaces for faster and more intuitive workflows.
Large Format: Outernet London
The world’s largest LED Screen Deployment
THE CHALLENGES
Scale: The canvas size dictated that the project be based on a real-time platform. If pre-rendered had been attempted, there would have been petabytes of data to exchange every day.
Flexibility: Make large format real-time graphics schedulable utilizing the same interface tools used in traditional broadcast media.
Autonomy: Allow the system to run real-time graphics 24 hours a day without human intervention.
Robustness: Ensure data validation and asset status awareness between multiple departments as well as on-the-day assets sync for 7 different spaces
THE SOLUTIONS
Scale: Embracing real-time as the foundational technology for success and specifically implementing Ventuz as the render engine and content creation platform allows the combination of rendered asset playback and environmental generative graphics in the same publishing platform.
Flexibility: Implementing Rocketship as the central hub of information and data validation between the scheduling software, rendering software, and file system.
Autonomy: Rocketship drives the Ventuz port system to only preload the next scene according to the schedule in an endless just-in-time sequence without human intervention.
Robustness: Using Rocketship to act as the single central source of truth for real-time graphics scene data validation, the information required to be confident in what will appear on screen is at everyone’s fingertips.
Experiential: AR Visitor Center Demo
Experiential: AR Perspective
AR content into a Real-Time broadcast signal path
AR DEMO
Product Goal:To share live AR demo experiences through multiple broadcast cameras simultaneously from a live event in real time.
What We Made: Created an App process that integrates AR content from an iOS device into a 4K 60fps HDV broadcast pipeline.
Results: We created a proof-of-concept and a development roadmap to expand current live event limitations... The prototype would have allowed guests remotely viewing online or at the event to view the AR demo experience through any of the broadcast camera perspectives.
Touchstone Goals
We were charged with three primary goals and given an awareness of the big picture.
World Alignment: of multiple coordinate systems.
App State: Ability to pass AR related data from and to the demo device.
Render & Composite: Render from the point of view of each camera, including lens intrinsics.
Thank You
Our creative work lives at the intersection of integrated media and innovative technology, and is fueled by our constant drive to do something that's never been done before.
We look forward to collaborating with you. Reach out anytime.