AR content into a Real-Time broadcast signal path 

AR DEMO

Product Goal:To share live AR demo experiences through multiple broadcast cameras simultaneously from a live event in real time.

What We Made: Created an App process that integrates AR content from an iOS device into a 4K 60fps HDV broadcast pipeline.

Results: We created a proof-of-concept and a development roadmap to expand current live event limitations... The prototype would have allowed guests remotely viewing online or at the event to view the AR demo experience through any of the broadcast camera perspectives.

Touchstone Goals

We were charged with three primary goals and given an awareness of the big picture.

1. World Alignment: of multiple coordinate systems.

2. App State: Ability to pass AR related data from and to the demo device.

3. Render & Composite: Render from the point of view of each camera, including lens intrinsics.

Personalized video platform 

UNIQUE GENERATIVE VIDEO

Product Goal: Follow-up to the super-popular “Friends Day” video with a new dynamically-generated celebration of Facebook friendships that elevate users’ own content from mere assets into delightful films.

What We Made: A live-action design film (with CG and 2D animation elements) that used Chapeau’s dynamic compositing process to create “live” video files, which were turned into millions of personalized videos.

Results: When it debuted in 2016, there were more than 1 Billion “Friendversary” films made, in 35 languages.

ADDITIONAL GENERATIVE VIDEO

UI testing and hardware integration 

Iteration & Prototyping

Product Goals: To work between software and hardware teams to demonstrate UI and device functionality for designers, developers and engineers.  Iterative prototyping helps identify areas where the designers may need to consider alternative firmware or hardware components.

What We Made: 1000+ optimized scene files for iOS X stress testing. Created a process for UI animators to push creative boundaries without thermo throttling the device gpu.  

Result: Gracefully smooth iOS finger gesture functionality on dozens of features resulting in more on-device functions.

Automated Screen Capture for global language versions

OS Application

Product goal: Shorten the wait time for customers in Non-English speaking countries who have to wait before they receive assets in their local language. 

What we made: An Apple-specific application that enables Apple’s internal-build devices to auto-generate screen captures in multiple languages pixel perfect without any humans in the loop.

Results: Apple’s internal engineers have estimated that Chapeau’s app supports >87% improvement in the process of creating GEO-accurate device captures over Apple’s current workflow.  We turned a 24 day wait into 3.

OPTIMIZED MANUAL PROCESS VS. GEOTRON

Content for Retail Wall and Out Of Home experiences. 

WALL EXPERTISE

Product Goal: We were asked to architect and build a high resolution content system to run on enormous proof of concept LED tiles for global retail stores.

What We Made: Using 3 different LED tile manufactures we built a proof of concept video wall for Apples Employee Store at 1 Infinite Loop.  We created 8 minutes of 6K animated CG content per quarter to play from a remote RMM cloud server.  125 stores installed walls and we quickly needed to build a transcoding server to auto-transcode 1.7 million 6K frames per quarter into 21 resolutions and 27 languages.

Results: After executive approval our single wall bloomed into 125 video that were integrated into retail stores around the world.  Pixel perfect, color accurate 6K 60fps content that can be remotely programmed in realtime from a cloud based RMM.

5 year timelapse

Product goal: Apple Park (nicknamed “The Spaceship”) was built to be the most sophisticated technology campus in the world. As a long-term creative collaborator, we were asked to visually capture the enormous scope of the construction process.

What We Made: Originally envisioned as a Timelapse based on drone photography, Chapeau pivoted to CG when drones proved to be too unreliable for the scale of this project. Tens of thousands of CG objects populate the Colossus shot, brought to life in detailed, layered animations that capture the process of building Apple’s mile-wide new headquarters at photoreal quality, from its messy beginnings to its pristine finish.

Results: Apple was thrilled with the level of detail in the execution of the Timelapse. Chapeau received accolades for the work, and we are proud to have been involved in this monumental experience.

ADDITIONAL CONTENT

Thank You