Brand Systems & Toolkits

Multi Product Animation System

GUIDED TOURS: APPLE

When Apple launched its Watch in 2015, it asked Chapeau to help create a customer-facing campaign that would demonstrate the functionality of this new device and familiarize customers with interactions that were built into the UI and product design. With hundreds of videos to create, Chapeau approached this campaign by developing a modular video production workflow. Studying the device and business goals for the videos, Chapeau proposed creating a library of hand gestures unique to iPhone, iPad, and Apple Watch products, which saved hundreds of thousands of dollars (or more) that would otherwise have been needed for months of motion capture video shoots. These gestures, along with Chapeau’s customized animation and compositing pipeline, were used to make 150 bespoke instructional UI videos in just a few months. Our approach was so successful that our toolkit and workflow became the foundation for 1000+ videos in about a year, all with a team of less than 20 artists.

APPLE WATCH SERIES 1: HOW TO

iPHONE 10: HOW TO

iPad iOS 12 How To

Asset Library & Data Management

Chapeau Knows CKE

Over the course of nine campaigns, we evolved with 72 & Sunny to develop solid communication and robust, efficient workflows. This partnership connected dedicated teams that share a deep knowledge of the CKE ecosystem and aesthetic.

Design & Animation. The right design from concept to completion. Look development, previs, typography, animation and 3D motion graphics make design a Chapeau pillar. Our fluency with the CKE brand enabled us to precisely leverage that design language to push campaign visuals, keeping the work fresh, as well as  helping enable fast turnaround times. Our CKE journey began with animating Happy’s mouth, and grew not only to delivering all graphics assets, but also designing and animating the 2022 graphics refresh. Design is present throughout all aspects of production, feeding Chapeau’s love for thinking BIG, and applying that thinking into the next campaign.

Product Index, Asset Library & Data Management. Our stress-tested IT infrastructure seamlessly supports artists in different locations with private Cloud-based access to our secure servers, which house our meticulously-compiled library of CKE assets. Over the course of nine windows with Chapeau, CKE generated 50+ products, 100’s of ingredients, and over 48 TBs of data for us to manage. With no direct access to the AOR’s asset management system, Chapeau proactively built and maintained our own internal CKE asset library and product index. Every product we worked on is indexed with its ingredients, metadata, hero key angle, final Color reference, and OCN name to its shot(s) and location on our server. Chapeau’s CKE library and index allow us to bypass some of the hurdles that agency platforms have created, so we can keep the work moving.

 Automated templatized brand assets

DEMO VIDEO AUTOMATION TOOLKIT

Product goal: Develop agile plug-and-play motion graphic storytelling asset toolkit to deploy across all vendor studios and internally at Salesforce.

  
Solution: A modular and templatized multi-brand demo-video toolkit that gives Salesforce production vendors automated, pixel-perfect animated brand assets to deploy for new B2B product videos.

Results: An up-to-date, highly usable, templatized video creation toolkit that reduces time to deliver bespoke, product-correct branding videos by up to 70%.

CUSTOMIZABLE PRODUCT ANIMATIONS

GLOBAL COLOR PICKER

DYNAMIC CHAT BUBBLE RIG

Use Case: Product managers change Chat text throughout the editorial process; every change required Editors to rebuild the Chat UI. 

Solution: Built a Dynamic Chat rig that automatically expands and contracts with text changes, maintaining product-correct Chat UI.

Results: Hours of work reduced to minutes.

README GUIDE

Use Case: Familiarize new Editors with how to use the After Effects Toolkit. 
Solution: Clear, navigable ReadMe file.
Results: Faster onboarding for Demo Video teams.

TYPE / LOGO ANIMATION RIG