iPhone 5S Touch
Get inside the ground-breaking technology that supported Apple’s 5s.
What We Made
Photoreal CG (3D) shots that represented an “exploded view” of device elements.
This shot was so widely-copied after the product video’s debut that stylized, “exploded view” CG has become almost de-rigeur for product videos across a wide swath of technology companies.
Director: Andrew Zuckerman