iPhone 5S Touch

Product Goal

Get inside the ground-breaking technology that supported Apple’s 5s.

What We Made

Photoreal CG (3D) shots that represented an “exploded view” of device elements.


This shot was so widely-copied after the product video’s debut that stylized, “exploded view” CG has become almost de-rigeur for product videos across a wide swath of technology companies.


Director: Andrew Zuckerman